Giles Pegram CBE
NSPCC ‘Open Your Eyes’ direct response TV ad
by Giles Pegram CBE
A powerful and heart-rending direct response TV ad by the NSPCC showcases the organisation's dedication to its mission, donors and beneficiaries.
Read moreNSPCC: 'Can't Look' TV ad that launched the Full Stop campaign
by Giles Pegram CBE
This shocking 1999 TV ad helped to launch the NSPCC's Full Stop campaign bringing the issue of child abuse into people's home but it's more powerful because of what you don't see.
Read moreNSPCC: first successful charity DRTV ad in the UK - ‘Ellie.’
by Giles Pegram CBE
We continue to bring readers extraordinary campaigns from the NSPCC, this time the first successful direct response TV ad in the UK. Meet Ellie.
Read moreNSPCC: how to motivate fundraisers
by Giles Pegram CBE
When Giles Pegram had the somewhat novel idea of thanking individual fundraisers when they had done something special, he had a great idea that not only thrilled and motivated them, but also inspired other fundraisers around them.
Read moreNSPCC’s Full Stop campaign - a fundraising triumph. Appendix: taking stock ahead of the appeal
by Giles Pegram CBE
This appendix looks at key details for a major campaign, as the NSPCC prepared to launch the appeal. Specific to a project like Full Stop, these are useful ideas that anyone looking to do something similar should consider.
Read moreNSPCC’s Full Stop campaign - a fundraising triumph. Part five: recognition and consolidation
by Giles Pegram CBE
The Full Stop appeal itself was only one chapter in the story of this groundbreaking campaign, as Giles Pegram reveals how the NSPCC ensured its donors were properly recognised and its success in the appeal was consolidated.
Read moreNSPCC’s Full Stop campaign - a fundraising triumph. Part four: final challenges
by Giles Pegram CBE
In part four of the chronicle of the NSPCC’s Full Stop campaign, Giles Pegram CBE shares how the organisation responded to their massive appeal and broke a UK record.
Read moreNSPCC’s Full Stop campaign - a fundraising triumph. Part one: building the foundations
by Giles Pegram CBE
The NSPCC Full Stop appeal was the most successful charity fundraising campaign in British history. We bring you the inside story as told by a man at the heart of it.
NSPCC’s Full Stop campaign - a fundraising triumph. Part six: after the appeal
by Giles Pegram CBE
Giles Pegram CBE analyses the aftermath of the Full Stop campaign and pays tribute to the donors and volunteers who were crucial in making it such a successful and ground-breaking appeal.
Read moreNSPCC’s Full Stop campaign - a fundraising triumph. Part three: the appeal
by Giles Pegram CBE
In part three of SOFII's celebration of the NSPCC's superlative Full Stop campaign, Giles Pegram CBE gets into the details of the appeal itself, focusing on great events, celebrity activities and the amazing work of the organisation's supporters and volunteers.
Read moreNSPCC’s Full Stop campaign - a fundraising triumph. Part two: the launch and beyond
by Giles Pegram CBE
In part two of our retrospective of the NSPCC's ground-breaking Full Stop campaign, Giles Pegram CBE takes us through the details of the appeal, covering extraordinary events, celebrity supporters and bold initiatives which all contributed to the amazing impact the campaign had on the British public.
The pandemic: where has fundraising been, where is it going and where should we be focusing now?
by Giles Pegram CBE
Help is at hand. A free online booklet and webinar are now available to help you deliver great fundraising during the coronavirus pandemic. And the advice all hinges on how to provide a superb supporter experience.
Read moreThe perfect annual report
by Giles Pegram CBE
Veteran fundraiser Giles Pegram CBE argues that most charity annual reports are written about the organisation and don't focus on donors and beneficiaries.
Read moreWhen fundraising collapsed – are we ready for a new era of responsible fundraising?
by Giles Pegram CBE
As we enter another year in fundraising, Giles Pegram is pausing to look back. In this article, he reflects on some important moments in his time as a fundraiser – from 1983 to the present. Giles also refers to the lessons found in the Commission on the Donor Experience and offers fundraisers ten tips that he believes will help you usher in a new era of responsible fundraising.
Read moreWhy I struggle to be proud to be a fundraiser.
by Giles Pegram CBE
Fundraisers at the Institute of Fundraising’s national convention in London this week were enthusiastically greeting the theme Proud to be a Fundraiser. But in this latest article on SOFII, celebrated fundraiser Giles Pegram claims that he struggles with the concept. Is he just being provocative? Find out here.
Read moreAbout the author
Giles Pegram CBE (he/him)
Drawing from an award-winning career in fundraising, Giles Pegram now shares insights as a consultant. You can find him at www.gilespegram.com
